Lightroom sits between the full Photoshop software and Photoshop Express. Express can easily optimize event photos so that they look bright and vibrant.
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Express allows users to harness the power of Photoshop while not having to learn how to use the extensive, complicated platform. The full Photoshop platform can be overwhelming to use, so that’s where Photoshop Express comes in. Adobe Photoshop Express (Free With In-App Purchases)
The app comes with many pre-made filters and editing tools that allow users to create stunning event photos.Ģ. It’s because visuals are so critical to marketing generally, or event marketing specifically, that we at Bizzabo put together a list of 40 effective photo editing tools for you to try.Ī fantastic all-in-one photo editing app, VSCO Cam allows users to take photos, edit them and share them to the VSCO community or to other social media platforms. Whether photos are embedded in a slide deck, or are shared on Twitter, images have the power to communicate what is otherwise impossible to convey. More generally, marketers of any kind benefit from make us of beautiful imagery.
Images can and should be used on your event website, event marketing emails, social media campaigns, or blog posts. Moments from past events, pictures of your venue, images of inspiring speakers – these can significantly affect the decision making process of whether one would attend your event. Therefore, it quickly becomes clear that stunning photos can go a long way to help any sort of marketing efforts.įor event organizers, images help communicate the event experience. In addition, people tend to retain 80% of what they see vs. According to a study by MDG Advertising, content with visuals attracts 94% more views than content without visuals ( Click to Tweet).
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